German brand Adidas to release Yeezy inventory in August

Germany-headquartered Adidas has announced a further release of Yeezy inventory with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, Adidas will donate a significant amount to selected organisations working to combat discrimination and hate, including racism and antisemitism.

As with the release in May 2023, the second release will feature products which were initiated in 2022. The range available will include some of the most popular existing designs including the Yeezy Boost 350 V2, 500 and 700 as well as the Yeezy Slide and Foam RNR.

Adidas will release Yeezy inventory in August, featuring popular designs like Yeezy Boost 350 V2, 500, 700, Slide, and Foam RNR.
The products will be available on Adidas digital platforms and selected wholesale partners’ digital platforms.
Adidas will donate a significant amount to organisations combating discrimination and hate, including racism and antisemitism.

The products will be available through Adidas digital platforms including the Confirmed app, Adidas app. Selected Adidas wholesale partners will also be a part of this release, through their digital platforms only. The products will be available from August 2 with a phased release to help manage demand whilst ensuring a fair and premium experience for consumers. Availability and timing of release will also vary depending on location, the company said in a press release.

Adidas will continue the support of partners combating discrimination and hate with donations to existing and new partners. The company will continue to support the work of the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change. In addition, Adidas has also partnered with Robert Kraft’s Foundation to Combat Antisemitism (FCAS) to fight all forms of hate.

To create further impact Adidas will show support for the Foundation to Combat Antisemitism by including blue square pins with selected products sold directly by Adidas in North America. These blue square pins were established by FCAS through their #StandUpToJewishHate campaign launched earlier this year, as the universal symbol for standing in solidarity and unity in the fight against antisemitism and all hate.

Since terminating the Yeezy partnership in October, Adidas has been exploring multiple scenarios for the potential use of the existing Yeezy inventory. The process involved seeking feedback and listening to a diverse group of employees, organisations, communities, and consumers for how to responsibly manage the existing product.

Fibre2Fashion News Desk (RR)

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