Germany’s Puma celebrates hip-hop’s 50th anniversary with Suedes

Puma is celebrating the iconic Suede and its shared history with hip-hop, as the genre celebrates its 50th anniversary.

To commemorate the occasion, Puma is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures. First up, Puma’s special Collector’s Edition Suede derives from classic varsity jackets favoured by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop, the company said in a press release.

This edition of the Puma Suede boasts a high-quality suede upper, punctuated by crisp colours and contrast blocking. White piping outlines Puma’s iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silverstuds appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of Puma’s founding in 1948.

Puma is celebrating the 50th anniversary of hip-hop by honouring its iconic Suede shoes.
The company is releasing a Collector’s Edition Suede inspired by ’70s hip-hop style, featuring a suede upper with crisp colours, tear-away Formstrip, silver studs, and special detailing like waxed laces and a “48” stamp, symbolising Puma’s founding year.

The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-coloured lace charms, designed to be worn by hip-hop royalty.

Informed by hip-hop history, the Puma Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing Puma’s “48” insignia.

Fibre2Fashion News Desk (RR)

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