Pepe Jeans London celebrates 50th anniversary with new campaigns

As Pepe Jeans London is celebrating its 50th anniversary under the seasonal story ‘I Love London’, the company has partnered with British model Lila Moss as the face of its Autumn/Winter (AW) 2023 brand campaign.

The original London born denim lifestyle brand is presenting collaborations with two London style icons that pay homage to its timeless London heritage.

Pepe Jeans London is celebrating its 50th anniversary with the ‘I Love London’ campaign, featuring model Lila Moss.
The ‘W11 Love From London’ campaign, shot by Alasdair McLellan, shows Moss in London’s Notting Hill and Ladbroke Grove, highlighting the AW23 collection’s Boho looks.
It includes recycled denim pieces, capturing the essence of Pepe Jeans’ birthplace.

First revealed is the ‘W11 Love From London’ campaign, lensed by photographer Alasdair McLellan captures Moss, whose presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11, which encompass the vibrant neighbourhoods of Notting Hill and Ladbroke Grove in West London. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans’ birthplace, the company said in a press release.

Moss showcases the latest styles from the collection, including iconic denim pieces made from 100 per cent recycled fibres, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.

Fibre2Fashion News Desk (RR)

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