US brand Skechers collaborates with Jen Stark

Skechers, the comfort technology company, is reimagining its most popular styles through the kaleidoscopic eye of LA-based visual artist, muralist and designer Jen Stark. Featuring both colourful and black and white plays of her hypnotic drip designs on several women’s silhouettes, the new Skechers x Jen Stark capsule kicks off the brand’s Visual Artist Series, which will spotlight various artists’ distinct designs on Skechers product in a run of launches through 2024.

“Through our new visual artist series, we offer consumers unique wearable art that can transform our product in the way that only art can—and Jen Stark’s the perfect visionary to introduce this new collection,” said Michael Greenberg, president of Skechers. “Her patterns come to life in everything she creates. As an LA local, she’s visited our office several times to contribute to the execution of this collaboration—helping to create these vibrant, captivating styles.”

Skechers has collaborated with LA-based artist Jen Stark to launch the Skechers x Jen Stark capsule collection, initiating the visual artist series.
Stark’s mesmerising drip designs adorn women’s footwear, infusing art into the brand’s popular styles.
The series aims to showcase distinct artist designs on Skechers products throughout 2024.

“I’m excited for the world to step into my psychedelic kicks,” said Jen Stark. “It’s been a joy to re-envision my most personal designs through this wonderful new collection with the Skechers team—and I look forward to introducing our creations to everyone who loves to wear and share the beauty of art.”

A multimedia artist known for her murals, sculptures, animations and psychedelic drip patterns, Jen Stark creates intricate works of art that often resemble patterns in nature. Recognised for her paper sculptures, Stark has explored a variety of media for her pieces, including wood, paint, mirrors, metal and interactive installations. Her work is included in the collections of the Smithsonian American Art Museum, West Collection and MOCA Miami, among others. She has been featured in major shows in New York City, Los Angeles, Miami, Chicago, Thailand and Canada, the company said in a press release.

Fibre2Fashion News Desk (RR)

Leave a Reply

Your email address will not be published. Required fields are marked *